
Promoting market opportunities at the base of pyramid (BOP) / Asian Development Bank
Tác giả : Asian Development Bank
Nhà xuất bản : Asian Development Bank
Năm xuất bản : 2004
Nơi xuất bản : Ha Noi
Mô tả vật lý : 115 p. : ill. ; 30 cm
Số phân loại : 658.835
Chủ đề : 1. Market segmentations. 2. Market segmentations.
Thông tin chi tiết
Tóm tắt : | The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples that are already being applied in Vietnam, in addition to discussing potential ways of increasing the effectiveness of selling to, and buying from, the Base of the Pyramid |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-171030.html |