
MarketSim : : Student Manual / Rochelle L. Ruffer, Ebenge Usip
Tác giả : Rochelle L. Ruffer, Ebenge Usip
Nhà xuất bản : Thomson / South-Western
Năm xuất bản : 2005
Nơi xuất bản : Victoria, Australia
Mô tả vật lý : 137 p. : ill. ; 23 cm
ISBN : 032422205X
Số phân loại : 658.8
Chủ đề : 1. Marketing management -- Case studies. 2. Quản trị tiếp thị.
Thông tin chi tiết
Tóm tắt : | Marketsim consists of two parts: Jeremy's market and Adam' market. In Jeremy's market each student is responsible for a household that consumes and produces goods. You also will be able to trade with the households run by your classmates. Your goal is to try to pick a production and trading strategy that gives your household the highest possible level of happiness. In Adam's market you will be responsible for both a household and a firm, and money is used to make transactions between firms and households. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-117119.html |