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Business analytics for managers : : Taking business intelligence beyond reporting / Gert H. N. Laursen, Jesper Thorlund

Tác giả : Gert H. N. Laursen, Jesper Thorlund

Nhà xuất bản : John Wiley & Sons

Năm xuất bản : 2017

Nơi xuất bản : Hoboken, New Jersey

Mô tả vật lý : 264 p. ; 25 cm

ISBN : 9781119298588

Số phân loại : 658.4033

Chủ đề : 1. Kinh doanh thông minh. 2. Business intelligence. 3. Kỹ năng ra quyết định.

Thông tin chi tiết

Tóm tắt :

In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include: - Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse - The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in. - Data security - Cloud technologies, and - Future trends

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