
Winning in high-tech markets : : The role of general management : how motorola, corning, and general electric have built global leadership through technology / Joseph G. Morone
Tác giả : Joseph G. Morone
Nhà xuất bản : Harvard Business School Press
Năm xuất bản : 1993
Nơi xuất bản : Boston, Mass.
Mô tả vật lý : 292 p. ; 24 cm
ISBN : 0875843255
Số phân loại : 658.8
Chủ đề : 1. Ngành công nghiệp công nghệ cao -- Quản trị -- Hoa Kỳ. 2. High technology industries -- Management -- United States. 3. Công nghiệp công nghệ cao.
Thông tin chi tiết
Tóm tắt : | Morone's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, and Corning are among a small number of U.S. businesses that have built global leadership in precisely the kinds of high-tech markets in which many U.S. firms have been outperformed by their Japanese counterparts. Morone explores the managerial strategies, practices, and philosophies behind their success, and how these influenced, and were influenced by, technology development. |
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