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Industrial innovation : : Technology, policy, diffusion / Edited by Michael J. Baker

Tác giả : Edited by Michael J. Baker

Nhà xuất bản : The Maccmillan Press

Năm xuất bản : 1979

Nơi xuất bản : London

Mô tả vật lý : 464 p. ; 24 cm

Số phân loại : 338.06

Chủ đề : 1. Đổi mới công nghệ. 2. Khuếch tán công nghệ. 3. Diffusion of innovations. 4. Technological innovations. 5. Đổi mới công nghệ.

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Tóm tắt :

These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future

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