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Anticipate : : Knowing what your customers need before they do / Bill Thomas & Jeff Tobe

Tác giả : Bill Thomas & Jeff Tobe

Nhà xuất bản : John Wiley & Sons

Năm xuất bản : 2013

Nơi xuất bản : Hoboken, N.J.

Mô tả vật lý : v, 218 p. : ill., charts ; 24 cm

ISBN : 9781118356913

Số phân loại : 658.8342

Chủ đề : 1. Quan hệ khách hàng. 2. Customer relations. 3. Hoạch định chiến lược.

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Tóm tắt :

This book provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experience has centered on the hospitality or retail industries and has showcased the discrete techniques organizations use to deliver better service and create more satisfied customers. Anticipate extends and integrates those techniques to deliver an end-to-end customer experience that can be applied in any industry, by any type of organization. Get proven guidance on how to design and implement a customer-focused journey that moves beyond the transaction and satisfied customers, to a relationship and culture that creates and leverages loyalty -- and the profitability that comes with it.

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