loading

Essentials of strategic management : : The quest for competitive advantage / John Gamble, Thompson, Arthur

Tác giả : John Gamble, Thompson, Arthur

Nhà xuất bản : McGraw-Hill Education

Năm xuất bản : 2010

Nơi xuất bản : New York

Mô tả vật lý : 592 p. ; 24 cm

ISBN : 9780078137143

Số phân loại : 658.4012

Chủ đề : 1. Hoạch định chiến lược. 2. Kế hoạch kinh doanh. 3. Business planning. 4. Strategic planning. 5. Hoạch định chiến lược.

Thông tin chi tiết

Tóm tắt :

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools. It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

 Thông tin dữ liệu nguồn

 Thư viện  Ký hiệu xếp giá  Dữ liệu nguồn
Thư viện đại học Cần Thơ
https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-190171.html