
Essentials of strategic management : : The quest for competitive advantage / John Gamble, Thompson, Arthur
Tác giả : John Gamble, Thompson, Arthur
Nhà xuất bản : McGraw-Hill Education
Năm xuất bản : 2010
Nơi xuất bản : New York
Mô tả vật lý : 592 p. ; 24 cm
ISBN : 9780078137143
Số phân loại : 658.4012
Chủ đề : 1. Hoạch định chiến lược. 2. Kế hoạch kinh doanh. 3. Business planning. 4. Strategic planning. 5. Hoạch định chiến lược.
Thông tin chi tiết
Tóm tắt : | Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools. It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-190171.html |