
Managerial economics / Mark Hirschey
Tác giả : Mark Hirschey
Nhà xuất bản : Thomson
Năm xuất bản : 2003
Nơi xuất bản : Mason, Ohio
Mô tả vật lý : xix, 771 p. : ill. ; 26 cm
ISBN : 0324183305
Số phân loại : 338.5
Chủ đề : 1. Quản lý kinh tế. 2. Managerial economics. 3. Điều hành kinh tế. 4. Kinh tế vĩ mô. 5. Nền kinh tế.
Thông tin chi tiết
Tóm tắt : | The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-179457.html |