
Mass media in a changing world : : History, industry, controversy / George Rodman
Tác giả : George Rodman
Nhà xuất bản : MCGraw Hill
Năm xuất bản : 2011
Nơi xuất bản : New York
Mô tả vật lý : xxix, 512 p. : ill. ; 28 cm
ISBN : 9780077291105
Số phân loại : 302.23
Chủ đề : 1. Thông tin đai chúng. 2. Mass media. 3. Truyền thông đại chúng.
Thông tin chi tiết
Tóm tắt : | Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-179455.html |