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Annual Editions: : Marketing 2010/2011 / John E. Richardson editor

Tác giả : John E. Richardson editor

Nhà xuất bản : Mc-Graw Hill

Năm xuất bản : 2011

Nơi xuất bản : Boston

Mô tả vật lý : xvi, 151 p. : ill. ; 27 cm

ISBN : 9780073528595

Số phân loại : 381

Chủ đề : 1. Tiếp thị -- Tạp chí. 2. Marketing -- Periodicals. 3. Tiếp thị.

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Tóm tắt :

Annual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is offered as a practical guide for instructors and is available in print or online. Visit www.mhcls.com for more details.

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