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Saving the corporate soul-- & (who knows?) maybe your own : : Eight principles for creating and preserving integrity and profitability without selling out / David Batstone

Tác giả : David Batstone

Nhà xuất bản : Jossey-Bass

Năm xuất bản : 2003

Nơi xuất bản : San Francisco, Calif.

Mô tả vật lý : viii, 270 p. ; 24 cm

ISBN : 0787964808

Số phân loại : 658.408

Chủ đề : 1. Leadership. 2. Social responsibility of business. 3. Lãnh đạo. 4. Quản trị nhân sự.

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Tóm tắt :

Saving the Corporate Soul alternates examples of principled companies like Clif Bar and Timberland with those of innovative leaders such as Denny’s CEO Jim Adams, who recovered from a $54 million racial discrimination lawsuit to create a company hailed for its recruitment of minorities. Batstone demonstrates his core belief that "companies thrive once they align the ethics of the company with the values that drive its workers and customers." Readers worried about psychobabble can relax. The topics are nuanced and substantive; they include reputation as the guardian of a company’s brand, restoring sanity to CEO compensation, operating with transparency, moving the company into the community, viewing the environment as a silent stakeholder, and defining core values for a global economy.

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