
Retailing in the 21st century / Chris Thomas, Rick Sege
Tác giả : Chris Thomas, Rick Sege
Nhà xuất bản : Wiley
Năm xuất bản : 2006
Nơi xuất bản : Hoboken, N.J.
Mô tả vật lý : x, 277 p. : ill. ; 24 cm
ISBN : 9780471723202
Số phân loại : 658.87
Chủ đề : 1. Retail trade. 2. Thương mại.
Thông tin chi tiết
Tóm tắt : | This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-157194.html |