
Management information systems / James A. O'Brien, George M. Marakas
Tác giả : James A. O'Brien, George M. Marakas
Nhà xuất bản : McGraw-Hill Irwin
Năm xuất bản : 2006
Nơi xuất bản : Boston
Mô tả vật lý : xxxi, 592 p. : col. ill. ; 24cm
ISBN : 9780072935882
Số phân loại : 658.4038011
Chủ đề : 1. Hệ thống thông tin quản lý. 2. Management information systems. 3. Hệ thống thông tin quản lý.
Thông tin chi tiết
Tóm tắt : | This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today’s networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-137235.html |