
Managing sales leads : : Turning cold prospects into hot customers / James Obermayer
Tác giả : James Obermayer
Nhà xuất bản : Thomson/South-Western
Năm xuất bản : 2007
Nơi xuất bản : Mason, Ohio
Mô tả vật lý : xii, 255 p. : ill. ; 24 cm
ISBN : 0324205465
Số phân loại : 658.81
Chủ đề : 1. Quản lý bán hàng. 2. Sales management. 3. Bán hàng. 4. Cung cầu. 5. Quy trình mua bán.
Thông tin chi tiết
Tóm tắt : | Sales leads are what successful marketing is all about. That's where the money is. Good, qualified leads make sales forces more efficient, more effective, and — bottom line — more profitable. Add in today’s tough economy and the skills needed to generate and manage leads are even more vital. Offering a research-based, comprehensive treatment of this critically important marketing function, The Executive’s Guide to Managing Sales Leads delivers an excellent hands-on reference to every manager — from midlevel sales and marketing managers to senior-level corporate execs — at companies of every size, especially the midsize to Fortune 100 category. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-133910.html |