
3-D negotiation : : Powerful tools to change the game in your most important deals / David A. Lax, James K. Sebenius
Tác giả : David A. Lax, James K. Sebenius
Nhà xuất bản : Harvard Business School Press
Năm xuất bản : 2006
Nơi xuất bản : Boston, MA.
Mô tả vật lý : vi, 286 p. ; 25 cm
ISBN : 9781591397991
Số phân loại : 658.4052
Chủ đề : 1. Đàm phán trong kinh doanh. 2. Negotiation in business. 3. Quản trị chiến lược.
Thông tin chi tiết
Tóm tắt : | When discussing being stuck in a "win-win vs. win-lose" debate, most negotiation books focus on face-to-face tactics. Yet, table tactics are only the "first dimension" of David A. Lax and James K. Sebenius' pathbreaking 3-D Negotiation (TM) approach, developed from their decades of doing deals and analyzing great dealmakers. Moves in their "second dimension"—deal design—systematically unlock economic and noneconomic value by creatively structuring agreements. But what sets the 3-D approach apart is its "third dimension": setup. Before showing up at a bargaining session, 3-D Negotiators ensure that the right parties have been approached, in the right sequence, to address the right interests, under the right expectations, and facing the right consequences of walking away if there is no deal. This new arsenal of moves away from the table often has the greatest impact on the negotiated outcome. Packed with practical steps and cases, 3-D Negotiation demonstrates how superior setup moves plus insightful deal designs can enable you to reach remarkable agreements at the table, unattainable by standard tactics. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-123754.html |