loading

Entrepreneurship : : Context, vision and planning / John M. Legge, Kevin G. Hindle

Tác giả : John M. Legge, Kevin G. Hindle

Nhà xuất bản : Palgrave Macmillan

Năm xuất bản : 1997

Nơi xuất bản : New York

Mô tả vật lý : 411p. ; 25 cm

ISBN : 1403901600

Số phân loại : 658.421

Chủ đề : 1. Entrepreneurship -- Planning. 2. Quản trị chức vụ.

Thông tin chi tiết

Tóm tắt :

Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to successfully blend their existing knowledge and skills to create a new enterprise to pursue an opportunity. A comprehensive outline of the historical development of the topic and its underpinnings in history, economics, law and politics sets the context for entrepreneurship before readers encounter practical models and recommendations which enable them to develop successful business plans to command the attention of potential investors. Blending theory and practice throughout, this text uniquely: Emphasises ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders Incorporates a technological awareness reflected in numerous computer and hi tech industry examples and the discussion of rapid change in the diffusion of technology Links entrepreneurship theory with economi cs Provides a detailed methodology for analysing opportunities and identifying likely success and failure rates Considers the future of entrepreneurship and its application under particular social and economic conditions Online lecturer support includes: Comprehensive teaching guide Powerpoint slide presentations for a 12 lecture course Testbank including over 100 short answer questions (with answers)

 Thông tin dữ liệu nguồn

 Thư viện  Ký hiệu xếp giá  Dữ liệu nguồn
Thư viện đại học Cần Thơ
https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-116546.html