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Growing your business globally / Robert A. Taft

Tác giả : Robert A. Taft

Nhà xuất bản : Thomson

Năm xuất bản : 2005

Nơi xuất bản : Autralia

Mô tả vật lý : 297 p. ; 24 cm

ISBN : 0324203039

Số phân loại : 338.8

Chủ đề : 1. International business enterprises. 2. Công ty kinh doanh đa quốc gia.

Thông tin chi tiết

Tóm tắt :

The global business climate is changing. Global companies want a physical presence in their markets but face greater risks in being positioned globally. The need for greater global access is driving M&As, joint ventures, and strategic alliances, while new cash flow problems are prompting many companies to consider international licensing agreements. This new reality has put a premium on international business negotiations and business arrangements — putting pressure on professionals to be well versed in these areas. Written by a respected authority in international business, Growing Your Business Globally offers a wealth of practical information to business owners, managers — and anyone considering crossing the border in business.

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