
Growing your business globally / Robert A. Taft
Tác giả : Robert A. Taft
Nhà xuất bản : Thomson
Năm xuất bản : 2005
Nơi xuất bản : Autralia
Mô tả vật lý : 297 p. ; 24 cm
ISBN : 0324203039
Số phân loại : 338.8
Chủ đề : 1. International business enterprises. 2. Công ty kinh doanh đa quốc gia.
Thông tin chi tiết
Tóm tắt : | The global business climate is changing. Global companies want a physical presence in their markets but face greater risks in being positioned globally. The need for greater global access is driving M&As, joint ventures, and strategic alliances, while new cash flow problems are prompting many companies to consider international licensing agreements. This new reality has put a premium on international business negotiations and business arrangements — putting pressure on professionals to be well versed in these areas. Written by a respected authority in international business, Growing Your Business Globally offers a wealth of practical information to business owners, managers — and anyone considering crossing the border in business. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-100771.html |