
Managerial economics and businees strategy / Michael R. Baye
Tác giả : Michael R. Baye
Nhà xuất bản : McGraw Hill
Năm xuất bản : 2006
Nơi xuất bản : Boston
Mô tả vật lý : 620 p. ; 24 cm + 1CD
Số phân loại : 338.5024
Chủ đề : 1. Managerial economics. 2. Strategic planning. 3. Quản lý kinh tế.
Thông tin chi tiết
Tóm tắt : | Baye’s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-100533.html |