
Strategy : : Winning in the marketplace: core concepts, analytical tools, cases / Jr. Arthur A. Thompson, John E. Gamble, A. J. Strickland
Tác giả : Jr. Arthur A. Thompson, John E. Gamble, A. J. Strickland
Nhà xuất bản : McGraw-Hill
Năm xuất bản : 2006
Nơi xuất bản : Boston
Mô tả vật lý : 960 p. ; 26 cm
ISBN : 0071119337
Số phân loại : 658.4012
Chủ đề : 1. Conglomerate corporations -- Management. 2. Industrial management. 3. Strategic planning. 4. Strategic planning -- Case studies. 5. Chiến lược phát triển. 6. Quản trị công nghiệp.
Thông tin chi tiết
Tóm tắt : | "Strategy: Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition - a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-100370.html |