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Entrepreneurship : : a process perspective / Robert A. Baron, Scott A. Shane

Tác giả : Robert A. Baron, Scott A. Shane

Nhà xuất bản : Thomson

Năm xuất bản : 2005

Nơi xuất bản : Australia

Mô tả vật lý : 430 p. ; 30 cm

ISBN : 0324273568

Số phân loại : 338.04

Chủ đề : 1. Entrepreneurship. 2. New business enterprises. 3. Nghề thương mại.

Thông tin chi tiết

Tóm tắt :

Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.

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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-94300.html