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Big blues : : The unmaking of IBM / Paul Carroll

Tác giả : Paul Carroll

Nhà xuất bản : Crown

Năm xuất bản : 1994

Nơi xuất bản : New York

Mô tả vật lý : 375 p. ; 21 cm

Số phân loại : 338.761

Chủ đề : 1. Computer industry -- History -- United states. 2. International business machines corporation -- History. 3. Công nghiệp máy tính.

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Tóm tắt :

Throughout most of this century, IBM was a golden bulwark of the American economy. Hugely profitable and famously well managed, Big Blue was more than just a company; it was an international institution. But in the late 1980s, the legend unraveled. IBM fumbled an early lead in the personal computer business, with devastating, possibly irreparable consequences. Carroll, who covered IBM for seven years with the Wall Street Journal , breathes drama into this high-tech tale by focusing not on technological minutiae but on the human players, from fabled chairman Tom Watson Jr. to Microsoft wunderkind Bill Gates (who, more than anyone else, authored IBM's undoing). Although somewhat loosely structured, this work is a captivatingly well-reported piece. This is the first major book on an important chapter in American corporate history. Highly recommended.

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